Then there's the dance sequence, a four-and-a-half-minute choreographed wonder that starts in a McDonald's parking lot before erupting in the middle of the restaurant, dance fever spreading through every casual Quarter Pounder-eater like it's Contagion 2: Electric Boogaloo.
MAC, dressed in a bear costume, breaks on the ordering counter as cashiers provide back-up. Football players, 9-year-olds, and Ronald McDonald dance their hearts out. And in heartbreaking juxtaposition, Eric, confined to his wheelchair, weaves through the crowd. Why is this scene in the movie?
Well, why not? "When I make a movie, I don't want to just make a movie," says Louis. "I want to make the movie revenues, the video revenues, I want to do a book, I want to do a soundtrack. That's why that was in there."