(For the record: Perry has confirmed that her song, the third single off Witness, was a response to "Bad Blood." "[Taylor] writes a song about me," she told James Corden during a recent "Carpool Karaoke" segment. "I'm like, OK, cool, cool, cool -- that's how you wanna deal with it? Karma!")
It's clear the former country singer is doubling down on the darker, more vindictive persona she conjured with "Blank Space." As the telephone skit near the end of "LWYMMD" explains:
"I'm sorry, the old Taylor can't come to the phone right now. Why? Oh, 'cause she's dead!"
Think of this vid, with all its undead imagery, as a step toward character resuscitation. Or some sort of reinvention. If the final scene of the "LWYMMD" video is any indication, with T-Swift's personae standing in a line arguing with each other, the "new" Taylor wants you to know she's more self-aware.