When reached for comment, a representative for Netflix told Thrillist, "We have no response on this matter."
The letter calls the rights claims "fraudulent," but officials at Escobar Inc., Gaviria's company, believe Netflix is starting to reconsider. "At first, they refused to acknowledge us. After we registered all the trademarks and we've been granted some of them, they sent us a cease-and-desist letter. After that our attorneys and their attorneys have come to an agreement that basically they need to pay us something. Now it's a matter of determining how much that something is," Olof Gustafsson, CEO of Escobar Inc., told THR. "At the end of the day, if we don't take a deal, then we own the trademarks. They would have to rebrand their entire show."