It's now idiot-proof
Recently, Netflix ditched its star-rating system for a simple thumbs-up or thumbs-down setup in an effort to get users to be more honest about what they like. The logic behind the change is that viewers were interacting with the service's longstanding star-rating system in a more performative manner, which was resulting in a less accurate portrait of what they actually like to watch.
In other words, rather than honestly rate how much they enjoyed something, users were more likely to assign a star rating according to how they wanted others to perceive their tastes. A sense of subconscious snobbery, if you will. A binary choice, on the other hand, forces people to be brutally honest, which in turn arms Netflix with the intel it needs to surface stuff that'll truly tempt you to hit play.
The simplified, Tinder-style approach isn't only compelling people to be more honest, it's actually led to more users rating what they watch. During its beta testing of the updated system, Netflix saw a staggering 200% uptick in user engagement.