You might have missed it between the headline-grabbing campaign to overhaul the grocery industry and the monthly salvo of presidential tweets aimed at the Jeff Bezos-owned Washington Post, but Amazon Prime Video has quietly become a leading contender for the best streaming services money can buy. Despite Netflix's ubiquity in the on-demand entertainment world, Amazon's library touts a robust collection of movies, a well of classic TV, and a handful of originals that range from whatever to OK-maybe-you're-on-to-something.
And now it's even better than before: Amazon Video is officially coming to Apple TV. For some of us, this is bigger than an iPhone X announcement. Yes, really.
For a selection of users, jumping over to the Amazon platform to experience the better-than-expected content has always been something of a chore. If you're a Roku user, a laptop-in-bed stalwart, or a gamer (the latest XBox and Playstation consoles support Netflix and Amazon Prime), you're probably unaware of the plight of the Apple TV user, who requires either an additional device in order to stream Amazon on the TV, or shrugs off the platform completely because, man, flipping between plug-ins is a hassle!