As Spuds mania gripped the country, the debate around the campaign also intensified. As Mental Floss points out, stores in Ohio pulled Bud Light containers that featured the dog dressed as Santa Claus, which violated a state liquor law, and schools had to ban students from wearing highly coveted Spuds gear in the classroom. In the coming years, Anheuser-Busch launched a responsible drinking ad campaign that was clearly a pivot away from the goofy, fun-loving antics of Spuds.
In 1989, Spuds was retired and the campaign was phased out amidst rumors of the dog's untimely death. It turns out, those rumors were completely unfounded: the furry thespian that played the original Spuds -- which was actually a female dog named Honey Tree Evil Eye -- still belonged to Jackie and Stanley Ole, a couple from North Riverside, Illinois who, according to this People article about Spuds death rumors, had a statue of it in their front yard. Evie, as the animal was more commonly referred to as, died in 1993 of kidney failure. She was 10 years old.