In 1989, Spuds was retired and the campaign was phased out amidst rumors of the dog's untimely death. It turns out, those rumors were completely unfounded: the furry thespian that played the original Spuds -- which was actually a female dog named Honey Tree Evil Eye -- still belonged to Jackie and Stanley Ole, a couple from North Riverside, Illinois who, according to this People article about Spuds death rumors, had a statue of it in their front yard. Evie, as the animal was more commonly referred to as, died in 1993 of kidney failure. She was 10 years old.
But her legacy lives on: the new Spuds featured in the Super Bowl LI ad was also a female dog, a bull terrier named Gigi. While it's unlikely that this particular ad will lead to Congressman condemning the beer company, children sporting Spuds gear on the playground, or the dog making the rounds on late night talk shows, it will leave an impression on viewers, setting the stage for another anniversary in 10 years. Spuds may have ascended to heaven, but he'll be back.