This is the Pepsi ad for people who remember old Pepsi ads. There's a tendency for legacy brands to go the self-referential route on the Super Bowl: It gives you a nostalgic appeal and it means you don't have to come up with a new concept. Instead, you just remind people of your past successes and call it a day. This ad features glimpses of Pepsi luminaries like Britney Spears, Michael Jackson, Jeff Gordon, Kyrie Irving, and Cindy Crawford -- but, uh, where is Kendall Jenner? Apparently, Pepsi's institutional memory has some convenient blind spots.