A "great" Super Bowl commercial cuts through the clutter -- and the annual beer-and-money-fueled celebration of American football and excess is nothing but clutter. Every ad must also compete for attention with the game itself, pyrotechnics-filled halftime show, online commentary, and the constant chatter of your loudest know-it-all friend at the party. Given the context, it's not surprising that companies often come off as a little desperate in their increasingly elaborate, celebrity-driven efforts to grab your attention.
Just like we did last year, we're here to help you sort through the mess: We watched every Super Bowl commercial that aired during the Big Game and ranked them all, from the charming ones you'll e-mail to your grandma the next morning to the irritating ones that made you want to demolish your TV. (Note: We left out movie/TV trailers, CBS promos, commercials for the NFL, previously aired spots, anything from the pre-game, and the local advertisements that pop up during the broadcast.) Pull up a bag of leftover corn chips -- hopefully approved by your favorite rapper -- and read on.