Super Soakers are also portable, sustainable, and easy to use. In that latter way, they're the ultimate equalizer. Someone might have a slightly bigger gun, but another kid might be faster. Ultimately, everyone's roughly the same skill level.
Perhaps the smartest thing Super Soakers did? "It's my opinion, but it was for adults," says Walsh. "When it came out, it appealed immediately to adults. When I think of crazes in the toy industry, like the hula hoop or Beanie Babies, it's the adults that ruin it. They're buying it for themselves as well as the kids."
Count Whitney Houston among that group. In the early 1990s, Song got a call from Houston's camp saying that she loves playing with Super Soakers while she's on tour and they needed more guns than they could find in stores. Song told the late singer that they were manufactured in Hong Kong, and there wasn't anything he could do.