I approach Ross and yell a question about Wingstop to him over the music. "For me, it's about being a trendsetter," says Ross in his commanding baritone. "It's so important to me. Me being part of a franchise in this type of role is really new and different. It's become such a cool thing and I'm happy we did it."
Favorite type of wing? I ask. "Of course it's the lemon-pepper wing," he says. "All flats. I'm team all flats. It's all flats vs. the drum squad."
These phrases should be familiar to anyone who follows his very pro-Wingstop Twitter feed. I don't have the heart to tell him that I'm a member of the drum squad, so I change the subject and ask if he watches Game of Thrones. "Not much," he says.
I have an obnoxious follow-up question ready in my head about the beards on Game of Thrones, but I don't want to force it. Rick Ross is here to promote chicken and spread the Gospel of Wingstop. He's enjoying himself. His sister is in the crowd. He's in his element, surrounded by food, family, and all the pleasures of a celebrity-brand relationship.