While full-scale warfare waged between Taylor and the powerful pop-culture couple, Hiddleston continually reminded the press that his relationship was "not a publicity stunt." Legit or not, maybe we should have seen the breakup coming; Swift notably skipped out on her industry's important MTV VMAs -- at which Kanye received ample stage time -- while Hiddleston has appeared solo all over Australia while shooting the third Thor movie.
So, what went wrong? Us notes that the couple had a fight in early August, while Hiddleston was shooting Thor: Ragnarok. "Taylor knew the backlash that comes with public displays of affection but Tom didn't listen to her concerns when she brought them up," Us's non-Taylor source says, also alleging that Hiddleston is "embarrassed that the relationship fizzled out."