Walk into the lobby of Austin's Galaxy Theater Moviehouse & Eatery, and the first thing you'll notice are two seats that appear to be reserved for Andy Sandberg and Justin Timberlake. Called D-BOXes, they're actually immersive experiences that move beneath you when triggered by a movie's actions, sounds, events, etc... The things don't just shake when there's an earthquake only Charlton Heston, George Kennedy, and 400-odd 1970s actors can save you from. They boast three kinds of "intelligent movement", which the makers term "subtle pitch, roll, and heave", because "up, down, and side-to-side" just don't sound revolutionary enough.
These particular D-BOXes are for test-drives keyed to trailers, but the Galaxy also has an entire theater filled with them, marking the tech's move from the Blu-ray-equipped home theater you probably don't own, into the local multiplex you frequent when you're not streaming Netflix in bed.
Upcoming features that'll incorporate the D include The Hobbit, Texas Chainsaw 3D, Breaking Dawn: Part 2, and the Schwarzenegger comeback vehicle The Last Stand, because why stand when you can recline in a seat that flows under your butt every time Arnold shoots a drug kingpin's henchman, or -- please God let this happen -- makes sweet, plot-inessential love to "Agent Ellen Richards"