The Investment: New Nixon Watches

Nixon was founded in 1998 to make watches that were high-quality and made a statement about their wearer. That statement — no apologies, edgy, bad-ass and ready for adventure — is exemplified by the wide variety of athletes Nixon sponsors. Tony Hawk, Travis Pastrana and other figures in skate, snow and surf sports all rep the Nixon brand’s high-quality, high-octane look.

The Ride SS - $369

The details on Nixon’s Ride watches are prominent, with a big face, bold numbers and hands, and modern colorways. Nixon says those details are meant to make you “feel like you've got a leg up on the rest of the world.”

All of Nixon's watches are way more than just accessories or accents. The company meticulously designs its timepieces to be the centerpiece of any style, from flashy to techy to rugged and ready for action.

The Nixon Ride is made of 100 percent stainless-steel badassery. Designed to be adventure-ready, it’s got a bold, clean look that’s super-durable, and its insides move with fine-tuned Japanese mechanics.