2015: Interactive adds SXstyle
Interactive surpassed both Music and Film in attendance years ago, thanks to limitless flexibility. In 2015, SXSW solidified fashion-focused meet-ups, a fest staple since 2010, as SXstyle, a section exploring the relationship between the fashion industry, culture, art, and technology. It's part pf SXSW's Convergence Track, which also serves fans of food (SouthBites), sports (SXsports), and comedy (SXcomedy). While some thought it strange for the fashion industry to become folded into the Interactive banner rather than Music or Film, SXstyle has been a smashing success, featuring panels on innovative design, wearable technology, and fashion apps.
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Stephanie Huettner is a regular contributor at Film Autonomy. Find her: @steps_huettner.