TREACH: With The New Style, we thought things was about to pop off. But then nothing happened. We didn’t see no money. We was basically a [tax] write-off to them [Sugar Hill/Bon Ami]. After that we was basically out on the streets again, hustling.
CHARLES DIXON [TOMMY BOY RECORDS RADIO AND CLUB PROMOTION]: When they were The New Style, [their look] was really Jersey club style. They were dressed more like house music guys. New York wasn’t really looking for that.
TREACH: When we was out hustling, that’s when the braids came in. The Dickies coats, the boots, the grimy Jersey shit. No more high-top fades.
The group soldiered on, working on music with engineer Dave Bellochio, based out of a studio in Fairview, NJ, called Marion Recording Studios. (In “O.P.P.,” the song’s second line, “Dave, drop a load on ‘em,” refers to Bellochio, who is seen playing piano in the video.) Later, they moved to another New Jersey studio, Hillside Sound in Englewood, owned by singer Tony Bennett’s son Dae. “We were using our own money for the demos,” says Kay Gee.