CHARLES DIXON [TOMMY BOY RECORDS RADIO AND CLUB PROMOTION]: When they were The New Style, [their look] was really Jersey club style. They were dressed more like house music guys. New York wasn’t really looking for that.
TREACH: When we was out hustling, that’s when the braids came in. The Dickies coats, the boots, the grimy Jersey shit. No more high-top fades.
The group soldiered on, working on music with engineer Dave Bellochio, based out of a studio in Fairview, NJ, called Marion Recording Studios. (In “O.P.P.,” the song’s second line, “Dave, drop a load on ‘em,” refers to Bellochio, who is seen playing piano in the video.) Later, they moved to another New Jersey studio, Hillside Sound in Englewood, owned by singer Tony Bennett’s son Dae. “We were using our own money for the demos,” says Kay Gee.
KAY GEE: Dave [Bellochio] became our main keyboard guy during The New Style album, and after that as well. He added a musical element to my production. With him, we could do stuff that I couldn’t do myself. After Independent Leaders, we definitely got more advanced, musically. With The New Style, it was strictly sampling and loops. I didn’t have my own equipment, so I would go into the studio with breakbeats and give them to the engineer. "Loop this, loop that." I didn’t get my first equipment at home until after the Tommy Boy deal [in 1991]. "O.P.P." was when our production really started to advance. I brought the records in and Dave looped them. We also had Dave play the bassline and other parts on keyboard. I was just scratching that Jackson 5 ‘ABC’ section one day, and Treach heard it and wanted to build on it.