2. The investors can do whatever they like with their guaranteed spot in the race
An investor can lease out the spot to an interested party, send out their own chosen horse to race, or the sell the spot for more money. For example, California Chrome LLC, the partnership that owns and races the 2014 Kentucky Derby winner California Chrome, have bought a spot and plan to race their champion horse in the Pegasus World Cup Invitational.
3. Everyone who invested in the race will share in the revenue generated from it
And that revenue includes funds raised from any sponsorships, media, and merchandise.
4. The race takes place in January -- an off season for Thoroughbred racing
Not only does the Pegasus World Cup Invitational take up that horrible, boring weekend before the Super Bowl where nothing else is really going on, it also single-handedly shook awake horse racing's predictable yearly routine. Winter is a time when the horses preparing to race in the Triple Crown events of the spring (the Kentucky Derby, Preakness Stakes, and Belmont Stakes) rest up, while older horses are retired for breeding after fall’s Breeder’s Cup event. This means that the PWCI could be an older horse’s last chance to have a final moment in the spotlight, or to face a rival one last time.