You get live updates from your favorite bands
Apple Music’s "Connect" feature is a place where artists can post exclusive content like playlists or live performances, provide updates about how an album is coming along, post photos, or just generally engage with fans. It's like being Facebook friends with all your favorite bands.
Two words: Taylor Swift
For the most part, Spotify and Apple have each secured the rights to the same music (roughly 30 million songs), however Apple is in the unique position of having a few exclusives in its arsenal including Taylor Swift, Dr. Dre’s The Chronic, and an instrumental version of Nine Inch Nails’ The Fragile.