Viral clips and music videos blow up on YouTube every day. But what does it take to maintain constant domination? We asked the site to unveil its highest-subscribed indie content creators -- meaning no VEVO-esque, professional, or in-house channels -- to see what types of web-only entertainment attract loyal fanbases.
"I play video games all day. People don't understand the struggle." That's PewDiePie, the world's most influential YouTuber, talking. He's joking, but not really. Online gamers like him -- the kind who stream their gameplay and make fun compilations of their fuckery -- boast audiences the size of countries. Read on to see who joins the Swedish star in YouTube's current top 10.