YouTube has provided us with some amazing videos over the years, and new viral clips and music videos blow up on the platform every day. But what does it take to maintain constant domination? To see what types of web-only entertainment attract loyal fanbases, we asked the site to compile a list of its most-subscribed-to indie content creators -- meaning no VEVO-esque, professional, or in-house channels. So with apologies to T-Series -- the Bollywood channel that's surpassed controversial YouTube gamer PewDiePie for top spot in the overall YouTube subscriber race -- and the insanely popular children's channel Cocomelon, here are the site's top 15.
Ever Heard of Pon De Ring Donuts?
LUCCAS NETO - LUCCAS TOON/YouTube
Subscribers: 26.1 million
What to know: Jimmy Donaldson, best known as MrBeast, is like a philanthropic foil to fellow YouTube prankster Jake Paul. While many of the 21-year-old's videos are absurd stunts, like him counting to 10,000 in one day or punking his friends, he's actually made a name for himself by giving most of his uploads a charitable leaning or coming up with challenges to give back. Largely through brand donations, he's been able to give money to various homeless shelters, St. Jude's Research Hospital, and other organizations.
Most popular video: I Put 100 Million Orbeez In My Friend's Backyard
Subscribers: 27.3 million
What to know: One of the biggest children's TV personalities isn't even on TV -- he's a YouTuber. With his channel Luccas Toon, Luccas Neto Ferreira shares family-friendly videos he curates with his team of entertainers, making scripted clips to teach early development lessons. He's even gone on to publish a series of kids' picture books and a line of toys, so he's built a pretty big empire in the world of children's media. Oh, and he's the brother of other mega-YouTuber Felipe Neto, who you'll also find on this list.
Most popular video: Luccas Neto - My Best Friend (Official Music Video)
Subscribers: 27.7 million
What to know: Luisito Comunica is the channel hosted by Mexican vlogger Luis Arturo Villar Sudek. Luis' videos largely focus on his world travels, from Central America to Europe, documenting his adventures in whatever major or small city he visits. As he immerses himself in a new culture, Luis compares prices points on food, activities, and attractions on his stops to illustrate how you can make your global vacationing as worthwhile and cost-effective as possible.
Most popular video: Probando COMIDA CALLEJERA EN CHINA!
Subscribers: 27.9 million
What to know: Like many of the users on this list, Vegetta777, aka Spain's Samuel de Luque, is a major gamer. What sets him apart, however, is his commentary. Instead of simply riffing on the action, the 30-year-old often crafts elaborate narratives for his characters -- in games like Minecraft, GTA V, and Fortnite -- to make something more like... video-game fanfic? Yeah, as he puts it, this "is a channel dedicated to video games directed by a boy lover of unicorns and who lives with a killer goblin in his room." So.
Most popular video: PLANETA VEGETTA: UNA GRAN AVENTURA NOS ESPERA #1
Subscribers: 29.5 million
What to know: One of the most popular realms in the world of YouTube is shows for children, hosted by children (and produced by their parents, obviously). Vlad and Nikita are brothers who relocated to Florida from Russia and make vlogs with their mom about their day, including anything from their morning routine to pretend play. They largely focus on themes of togetherness and sharing since, you know, there are two of them.
Most popular video: Vlad and Nikita Ride on The Bus
Subscribers: 34.2 million
What to know: Luis Fernando Flores is the kind of gamer who's known for his wacky commentary and love of indie titles. Hailing from El Salvador, the 26-year-old also loves wearing the color green, doing the moonwalk, and sharing the spotlight with man's best friend.
Most popular video: The Fernanfloo Rap
Subscribers: 34.9 million
What to know: Felipe Neto is in many ways the epitome of YouTube's nonsensical popularity contest. The Brazilian vlogger reacts to celebrity news and cultural events, makes comedic videos, and generally talks to the camera at 60 frames per second, all in front of an amateur home set. And 34.4 million fans are here for all of it. There's no amount of explanation that can account for the strange alchemy of YouTube stardom.
Most popular video: REBULIÇO - Paródia DESPACITO
Subscribers: 36.2 million
What to know: Though Rubén Doblas Gundersen, 29, primarily streams -- surprise! -- gameplay, the Spanish star also sprinkles the occasional interview and Chatroulette adventure into his feed. His secret to success? Maybe his love for Pikachu and big beat drops? Maybe not.
Most popular video: Minecraft - "Miner" ft StarkinDJ
Subscribers: 37.4 million
What to know: Contrary to its name, Germán Garmendia's game channel isn't just video games (because, as the Chilean comedian and musician says, he's bad at playing them). When the 29-year-old isn't mashing his keyboard, you'll find him riffing on everyday topics and exploring the internet. Amazingly, this isn't the last you'll see of him on this list.
Most popular video: German's Rap
Subscribers: 37.5 million
What to know: Brazil's most beloved and shirtless YouTuber, Whindersson Nunes, 24, keeps viewers sated with a steady stream of rant-y vlogs. If those don't win you over, his portfolio of pop parodies -- including The Weeknd's "Starboy" (above), Justin Bieber's "Love Yourself," and Adele's "Hello" -- might.
Most popular video: What's the Wi-Fi Password?
Subscribers: 38.7 million
What to know: The toy-verse of unboxings and simulated play with a variety of new toys on YouTube is alive and well, because, for whatever reason, kids can't get enough of watching other people play with toys they want. It's this trend that has contributed to the fame of Kids Diana Show that mainly focuses on the titular Diana and her pretend play brought about by a new toy -- think mini carriages and giant building blocks. Sometimes her brother Roma appears, too, but he's got his own channel (that pales in comparison to Diana's having only 8.9 million subscribers).
Most popular video: Diana Pretend Play with Princess Carriage Inflatable Toy
Subscribers: 39.6 million
What to know: Like her peers Vlad and Nikia, Nastya is also a Florida-by-way-of-Russia little YouTuber who makes vids for kids. Most of her clips are joined by her dad, and together, they primarily make scripted adventure stories inspired by nursery rhymes and fairy tales. Expect souped-up play castles and princess costumes galore.
Most popular video: Nastya and papa sleeping at farm sheep Family fun trip
Subscribers: 40 million
What to know: Here he is again! Garmendia's output on his original channel -- which doesn't involve gaming -- has waned, but his accomplishments on both have earned him two Diamond Play buttons. He also sells books, plays in a band, and campaigns with Greenpeace. Dude's everywhere, just bein' himself.
Most popular video: Brothers
Subscribers: 47.3 million
What to know: This endlessly entertaining channel started in 2009 with a sandwich, a camera, and 20 "I can do better than you" buckets. Since then, with jaw-dropping skills and a message of faith, Tyler Toney and his band of Texas A&M alums have sought to impact the lives of trick-shot devotees everywhere. "Our ultimate goal is to glorify Jesus Christ in everything that we do," say the dudes. "We want to use this platform for something much bigger than us."
Most popular video: Water Bottle Flip 2
Subscribers: 102 million
What to know: Chances are you already know all about Felix Kjellberg, the long-reigning, problematic Swedish king of YouTube. The 30-year-old loves to review memes and make vlogs that play like more manic versions of Conan's "Clueless Gamer" segments, but he's landed himself in hot water multiple times now for dropping racial slurs, anti-Semitic videos, sympathizing with Nazis, and a whole bunch of other gaffes that reveal what he really thinks about the world that probably should have disqualified him from being a celebrity, but alas; the fans are loyal to a fault. Though Disney broke off their relationship, YouTube canceled one of his series, and Google took him off its Preferred Premium Ad Tier Status, he made it clear in half-baked apology videos that he's still sticking around.
Most popular video: bitch lasagna
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