Warcraft made loads of money in China.
China was awesome, obviously. It's still a hotbed of Warcraft-playing. We actually had incredible success in most of Europe, too. The UK, similar to the US, got down on the film fairly early on. But in Russia, Germany, France, Spain, pretty much any European country, and in China and Korea, we did incredibly well. A lot of people like to quote the numbers that we did in China but we did just as much money and the rest of Europe. It made good money around the world and was really enjoyed around the world, too.
What are Americans missing?
I think there might have been an element of cynicism. There's a condiment that you can put on toast in the UK called Marmite. Their advertising campaign is that you either love it or hate it. I think Warcraft has a similar history in that a lot of guys and girls out there have had their relationships broken up because their significant others played too much Warcraft or for whatever other reason they don't like Warcraft because of a rivalry with another game they prefer. I know that the movie is not perfect and I think one of the absolute frustrations of making a movie of this scale is that it is impossible, I think, to make a movie like this as an independent filmmaker. You have to find a way to squeeze it through the studio bureaucracies.