What kind of stuff will be on it?
Quibi will offer a bunch of short shows and movies, all in small, easy-to-watch chunks. A two-hour-long series would appear as 7-10-minute chapters. In its first year, the app plans to have around 7,000 videos, everything from scripted series and movies to reality TV.
The new format has attracted a lot of Hollywood big shots: Stephen Spielberg is producing and writing a spooky show you can only watch after dark, Guillermo del Toro and Sam Raimi have also signed on to produce a couple horror shows, Stephan James and Laurence Fishburne are starring in Antoine Fuqua's drama series #Freerayshawn, and the app also boasts remakes of Punk'd and Singled Out, as well as a court show starring Chrissy Teigen as the hander of verdicts. Paul Feig, of Bridesmaids and Freaks and Geeks, and The Killing creator Veena Sud have also said they've signed on.
It's unclear how much Quibi is paying their creatives for this new form of content, but a company pitch dek obtained by Digiday says that, if all goes exactly as planned over the next five years, it would spend spend $496.5 million on programming ahead of its launch, $600 million in the first year, and as much as $978 million in the fifth, with an ambitious target of reaching 20 million subscribers in that time frame. (In maybe an unfair comparison, Netflix, back in its second year of producing original content in 2014, had spent $3 billion.)
Sud told Deadline that a big draw for content creators was Quibi's rights arrangement: after a period of time, the rights to all of its shows and films will revert back to the creators themselves -- something she said was "unheard of."