It took me a second to get on Zola's wavelength. The initial scenes, where Zola and Stefani meet at Hooters, play out almost hyper-actively, their friendship and the action moving as fast as a scrolling feed. When Stefani invites Zola to go dance in Florida, Bravo shoots them as if from the perspective of their cell phones where they're acting out the texts they're sending. Every so often, a little Twitter chirp punctuates the action. At first this style is unnerving, but eventually it becomes a part of the sonic palette that Bravo and Levi have created.
Paige is the grounding force in the movie. Zola's direct address never veers into full narration, but every so often she breaks the fourth wall to tell the audience to look out for Stefani's deception or offer some commentary. Paige wears all of her character's skepticism on her face, her initial captivation with Stefani growing quickly into disgust and exhaustion. Zola is often reactive, but Bravo and Paige never sideline her. She is the movie's core.
But, of course, she's surrounded by all sorts of insane characters. Stefani is close to a perfect role for Keough, an actress who is often underserved, but has cornered the market on entrancing lowlifes with a hint of sociopath to them. As Stefani, Keough manages to walk the tricky line of playing someone whose entire existence is appropriation without veering into caricature. Colman Domingo turns terrifying at the drop of a hat as the pimp who comes along for the ride. His ability to swing in and out of accents destabilizes the viewer as much as it does the protagonist. Meanwhile, it's Nicholas Braun, our beloved Cousin Greg from Succession, who wins the most laughs as Stefani's clueless boyfriend Derek. It's a variation on the sweet bumbling fool mode we've seen from Braun before, but it's nonetheless great.
It's so easy to imagine a version of Zola that isn't as sympathetic or creatively ambitious as the one we got. (For a time, James Franco was set to direct the project.) The film is undeniably fun to watch, but by the time you've reached the meditative final shot you realize that your body had been clenched and your brain had been reeling for the entire runtime. It's a movie birthed by the internet that feels like the internet in all its voyeurism and distressing intimacy.