On lying in listings...
"A lot of brokers will just list an apartment that doesn’t exist, just to get the phone call [from the renter]. For example, I could go on a website right now and just make an ad for, let’s say, a convertible three-bedroom in FiDi for $2,900. My phone will be off the hook. What really sucks is if a broker sets an appointment [for that fake place], makes you go out of your way to meet him, and then tells you it was 'just rented'."
"I don’t call fake listings 'fake', I like to call them 'BOGUS' -- I don’t know why, but that word is awesome. 'Bogus' listings are if you see a true two-bedroom on 9th & Bowery for $2,500 with hardwood floors, floor-to-ceiling windows, washer dryer in unit, etc."
"It's almost impossible to get pics of every single apartment you list, because a lot of times the building won’t let you view without a client, and they don’t allow pictures anyway."