Whether they're temporary restaurants for foodies, clothing flash sales for fashionistas, or anti-virus ads for those who aren't accurate enough to hit the tiny "X" that closes the window, pop-ups generally only serve a limited subset of people. Until now, that is, thanks to The Water St Project.
Taking over an old ice warehouse for 11 days, this pop-up has something for everyone (beyond just booze at every event... though it does have that):
If You're a Music Fanatic: Bands and DJs will get going almost every night, but true sonic-philes will probably be most psyched about April 27th's lineup of Lightwaves and Penguin Prison, aka a place where even the shower assault is adorable and accompanied by silly trombone music.
If You're a Tech Nerd: On the 25th, the boozy digital gurus at Tech Cocktail will host a 4hr session on "Startup Inspiration: Turning Ideas Into Action" with the co-founder of Personal, who's interested in your startup idea too, and, how did you arrive at that idea? No, but on an unconscious level. What's your relationship with your mother like?
If You Watch Mad Men, and Often Fantasize About Being Well-Dressed Enough to Slap Well-Dressed Women on the Butt, Even Though Really It Doesn't Work Like That: Come out on the 26th for a whiskey tasting and "dapper man" clothing boutique with Federal, Dr. K’s Vintage, and fit-masters Hugh & Crye.
If You Like Art: Hit the April 20th grand opening, where you can scope the work of local artists (including Brandon Hill, Kelly Towles, Maggie O'Neill, and James Kerns) while listening to bands like Typefighter, Lightfoot, and Ugly Purple Sweater, presumably named for what you accidentally order when manically trying to click out of those pop-ups.