The difference between Vero and Instagram
For one, it's ad-free, and Vero's founder has given interviews about how he thinks Big Data is bad. And unlike Instagram, Facebook, or Twitter, it won't algorithmically sort what it thinks you want to see most. Vero's feed is chronological, just like the good ol' days of Insta. You can also sort your network into categories related to your perceived level of friendship (are we diamond-level "close friends" or handshake-icon "acquaintances"?), follow hashtags and #brands, and make multimedia collections of your photos, videos, favorite recent records, movies, and TV, and some other shit I haven't really figured out yet because it's been so buggy. Lastly, and the big reason artists are taking to it, Vero is much laxer on its censorship policies, meaning you'll see a lot more nipples than you do on Instagram. It doesn't want to fall into the "fake news" pit of Facebook, though, so any abusive or offensive content flagged by users will be vetted.
Is Vero free?
The first million subscribers get their accounts for free. After that, there will allegedly be a small, undisclosed subscription fee for everyone else. If you want in, hurry up because they'll probably reach that ceiling soon due to this recent influx of interest.
Who's behind it?
Vero was made by a trio of powerful men: Lebanese billionaire, son of assassinated former Lebanese prime minister, and collector of rare comics Ayman Hariri, whose business and labor track record... isn't great; movie producer Motaz Nabulsi, who served as the executive producer of 2013's 2 Guns and 2017's The Music of Silence, based on the life of famed opera singer Andrea Bocelli; and venture capitalist Scott Birnbaum, who founded Red Sea Ventures, an investment company behind the cool shoe brand Allbirds, cool ice creamery Ample Hills, and cool workout clothes company Outdoor Voices.
Should I download it?
I mean, I dunno, if you want to so you can be the one to tell your friends how much it sucks. But, not unlike HQ when the Android version for its New Year's Eve game, the app is experiencing near-constant service errors due to its newfound popularity. So don't expect to have your "authentic social experience" just quite yet. Unless you're a cosplayer. Then hurry up.