Ketel One Canteen

To promote "responsible" drinking this weekend, Ketel's rolling out a food cart offering free grub from Top Chef/Gorbals guy Ilan Hall, who's doling out completely gratis, Hanukah-themed food (butternut squash latkes/gribenes lettuce and tomato sandwich/bacon wrapped matzo balls, etc). They've also got cars offering free rides home, though you don't need wheels to reach your final destination: Jew Hell.