Johnny Cash once sang he “shot a man in Reno just to watch him die.” Fortunately, you don't have to go to such extremes to have a good time in Northern Nevada. Known as The Biggest Little City in the World, Reno is in a good place these days. Tech giants like Tesla, Google, Panasonic, Amazon, and Microsoft have all set up shop in recent years, eager to take advantage of cheap land and Nevada tax breaks. Their presence and workforce are giving new energy to the local economy, which is good news for everyone from restaurants and homebuilders to street artists and whoever wants to sell you funky stuff for Burning Man.
The centralized Midtown district is benefiting the most from the upswing, with the multicultural Wells Avenue neighborhood and northeast Freight House District poised to follow suit. The momentum builds on a deep history and Old West attitude, dating back to when Reno emerged as a gold and silver mining town in the late 1800s. It would go on to develop a reputation for gambling and quickie divorce laws -- attractive to not only visitors from right across the state line in Northern California, but around the country.
Reno is often dismissed as a mini-Las Vegas, but that comparison carries little weight beyond the common casino culture. Reno is easy to navigate, the airport is super convenient, and the natural scenery -- which includes the imposing Mt. Rose and nearby Lake Tahoe -- counterbalances the grit of the Downtown casino district. In other words, Reno is more than a bathroom break between Sacramento and Salt Lake City. It's a city worth exploring, so get a jump-start on the action.