First up were the chicken sandwiches from Fuku, Momofuku’s famed spinoff, where you could go classic with a spicy chicken sandwich, served on a buttered & toasted bun with pickles, or try a variation with ranch dressing & bacon (insert drool emoji here). At the Grilled Cheese Truck, we opted for a caprese and a pulled pork barbecue mac & cheese -- although vastly different on the inside, both were high-quality with perfectly crunchy, lightly toasted bread. For a lighter option, there was the Jogasaki truck, where the show stopper was the 4A, which had spicy tuna, avocado, cucumber, shrimp tempura, and barbecue eel wrapped with soy paper. It tasted as good as it looks, and yes -- would look amazing on your Instagram story.
One of the best features of The Genesis Invitational is that although mouth-watering bites were everywhere, there was so much to do that there was basically no chance of falling into a food coma. At the Genesis Performance Lab, a quick stroll away from the food trucks, guests could take a swing at the TrackMan Golf Monitor, which uses a radar to track how you hit the ball, then get real-time tips on how to perfect their putt from the golf instructors. Throughout the day, guests also joined in on Genesis’ “Juggle Challenge” -- a social-driven cause where fans were encouraged to post videos of themselves juggling golf balls, with each video earning donations from Genesis to a charitable organization. Even for non-jugglers, the whole day was designed to be perfect Instagram bait, from a giant golf ball on display to the luxury views from the Skybox.