Is there a theme?
There sure is: #JUSTBE. Organizers say the theme honors the fact that everyone experiences Pride differently, and the hashtag is an invitation for participants to express whatever Pride means to them in an authentic way. Sounds good to us!
Who's leading the parade?
Michaela Mendelsohn, LGBTQ+ activist and accomplished businesswoman (she’s CEO of one of the largest franchises for El Pollo Loco restaurants in the West) will serve as grand marshal this year. Mendelsohn is also the founder of TransCanWork, a program that promotes transgender inclusivity in the workplace.
What performers will be there?
Afterward, you can stick around catch a slew of acts beginning at 3:50pm on three different stages with performers including ‘90s songstress CeCe Peniston (7pm on the Boulevard stage), Latin pop star Natalia Jiminez (7:30pm on the Plaza Stage), and hip-hop performer Eve (8:25 on the Park Stage), all culminating with headliner Tove-Lo (9:40pm on the Park Stage).
Note that the acts are part of the ticketed festival (located in West Hollywood Park and in the Pacific Design Center Plaza), so you’ll need to pay for a ticket. You can buy one in advance online, or at the door for $30 for a Sunday-only pass, but If you’re thinking of hitting up the festival on Saturday, too, it’s only 10 bucks more for full-weekend entry. Seniors, vets, and active military are charged just $15 for the whole weekend.