Up to now, the UK's few drive-thrus have taken the wussy way out by directing cars to drive around the building. Now, thanks to "food architects" B&P (who brought you the Artisanal Chewing Gum Factory, not to mention a punchbowl you can row a boat in), for three days across a mid-September weekend the ground floor of the old Selfridges Hotel will be transformed into a resto you can literally drive through. The setup actually will include a revolving restaurant for pedestrians, but assuming you're smart enough to roll up in your Reliant Robin, or even Smart Car, here's what to expect:
As you arrive outside, you'll be handed a soundtrack specially composed for the journey, as well as a perfume dispenser to hang from your rearview, designed to resemble a "giant salami".
You'll be directed to park in a darkened box, where you'll be hit by a "wall of sound and light", before being nudged towards an exit and served by a team of rollerblading waitresses called "The Baconators", who sadly won't be streaky.
You'll then pick from a top-secret menu that mimics "all the physical and psychological dimensions of the motor car" (so expect to get some gas).
Finally you'll drive forward through a 40m stretch of polished marble towards your awaiting food, while being awed by a light-responsive installation triggered in stages, and set off by "the continual movement of the car", so Rover drivers can expect faltering light-response.
The whole thing will take around three minutes, after which your blown mind can turn to your food, while being careful not to drive through those pedestrians.
Proof That Iceland's Ring Road Is the World's Most Beautiful Road Trip