Despite London's global restaurant culture, Peruvian fare's always been kinda difficult to get hold of, odd, because it's actually very... wait, they do what to guinea pigs?! Specializing in cuisine you've never kept as a pet: Ceviche, soft-opening today in Soho.
Under a corrugated tin roof, 'Viche serves up citrus-marinated Peruvian seafood in a space where colorful vintage pisco ads line white tile walls, including one huge number designed to look like a Campbell's soup tin that probably took at least 15 minutes to frame. From sea bass, to prawns, to squid & octopus w/ "giant corn", to Japanese-style salmon (w/ satsuma, mirin & soy), everything is first cured in chilli & lime "tiger's milk", which actually contains no milk, "nor are tigers involved", making the experience very similar to a major golf tournament. In the grand tradition of Captain and the not-so-grand tradition of Dane, some stuff is cooked, including chilli-marinated beef heart with choclo corn, olive-sauced braised octopus, and confit duck w/ salsa criolla & dark beer rice.
There's also a pisco bar celebrating Peru's national hangover-cause via three different sours, as well as originals such as a ginger infusion w/ prickly pear liqueur & agave nectar, and a eucalyptus infusion w/ plum wine & rhubarb bitters, a concoction so experimental-seeming, you might feel like a guinea pig as you merrily get fried.