If there's one thing Gillian McKeith has going for her, it is her bladder, because otherwise that woman is terrible. Spite her by dining at a place she'd have a real beef with: 34, opening today.
Classically appointed with white linens, leather seating, and art deco wall hangings, this Mayfair haunt bills itself as "a place for carnivores", marking a proteinaceous turn for the man behind The Ivy, which even now Robert De Niro is standing in front of. Cow-candy comes off their huge South American "parrilla" charcoal grill, including tender Australian Wagyu sirloins, enormous, 900g T-bones from Kansas, and, from an island off Argentina, grass-fed chorizo rumps clearly sent to mock us for being stuck with the one with the sheep. Sustaining the meaty pace will be their signature burger (Mayfield cheese, foie gras & truffle), and slow-braised short ribs w/ winter roots, while swimmers count seared sea bass covered in razor clams, and "charcoal market fish" (coley?).
If you are a darling, grab desserts like a clementine meringue, a massive butterscotch sponge pudding, and a cocktail-icious sloe gin fizz jelly -- all of which Gillian will examine once you've gone yourself.