You've got your iPod for the gym, your phone for going out, and your Kindle for when you go to Starbucks to appear cool in front of all those sophisticated coffee drinkers, but what happens when you need to show your girlfriend to someone at the gym, or dance when you're in Starbucks? You brag and dance, boy, provided you've got doubleTwist.
SOMA-based Twist's an iTunes-looking universal media manager that can swap (and convert) files between your devices, desktop, and friends with some simple drags n' drops, all without a lick of concern for DRM/format; most USB-ready mobiles, cameras, and mp3 players're already supported, and it's all yours for just three easy payments of nothing. To start, just plug in a device and Twist'll display all media it contains, alongside your computer's auto-discovered library of photos/audio/tasteful snuff films; to move any files, just drag 'em from your comp's library to your device icons, or from device to device, and Twist'll handle any necessary format conversion -- also a tasteful term for the process that turned your sister into your super-easy-to-beat-up brother. Twist also makes it similarly easy to share media with your chums, either by dragging it to docks that publish directly to Flickr/Facebook/Picasa/etc, or clicking "share" to have it pop right up in their Twist window as they sit at home wondering why the hell this thing is called doubleTwist.
If your friends aren't Twist users, you can still send them links to your media they can check out on Twist's site, whether it's a new song you've discovered, a sweet cellphone snap, or a homemade vid of you walking up to people on elliptical machines and talking about how happy you are.