The Tech In These Sneakers Is Banned By The NBA
At the beginning of the 2010 season, the NBA banned the Athletic Propulsion Lab Concept 1 shoe from the hardwood, because "players may not wear any shoe during a game that creates an undue competitive advantage.” Before then, the last time the NBA banned a shoe, it was Jordan's Nikes, and we all know how that turned out. So this was some pretty good press for APL, whose shoes claimed to increase the vertical significantly due to springs. Four years after the ban, APL is getting into a new game, launching a line of running shoes.
According to the mystical diagram (above), there's terminology including "springs" and "hinges," plus something called an "EVA nest," and other sorcery-like words we don't exactly understand. But that's not so important, is it? Because while we obviously have no way of confirming the claims of increased efficiency, we haven't forgotten that the NBA believed in APL's witchcraft enough to ban them.