You can be friends with someone for years before realizing you only have a vague notion of what they do for a living. You’re pretty sure they’re good at it -- they seem to go on a lot of business trips, they live in a nice pad, and they never slow-play pulling out their wallet when the bar tab’s due -- but you’ve never actually talked about their day-to-day. Once you finally do, your first thought’s usually “I had no idea you knew so much about anything.” You start looking at them with a new level of respect, and wonder how they can be so high-functioning professionally while still racking up those massive bar tabs.
Because we work right next to them, we decided to have that talk with our brother site JackThreads. We walked away with far deeper appreciation of the complexity of their primary job: deciding exactly what gear their customers will be most inspired by -- a process some call “curation," but this was a conversation, not a #conversation. Anyway, in a nutshell, here’s how they manage to pull it off: