If Jay Gatsby took his friends down to Palm Beach for a long weekend of leisure, this is what they'd all be wearing. Classic sportswear with a crisp, composed look, Boast apparel has been on the scene for 40 years, offering up casual pieces for a decadent lifestyle. And now, they're taking the vintage look into the 21st century with the launch of their new website and fresh spring collection to match.
Founded in 1973, Boast was prominently displayed on the backs of tennis greats like Roscoe Tanner and Charlie Pasarell.
And what started out as activewear sold out of the founder's station wagon is now undergoing a robust revival, bearing the same logo and vibe, but with modern updates.
(And no, that's not what you think it is. Boast's emblem is a Japanese maple leaf, which stands for strength and endurance.)
Get a look at their Spring 2015 collection. With pieces for both men and women, Boast uses lightweight fabrics for the ultimate in comfortable athletic wear that's right at home on or off the court.
To turn up the volume from day to night (or at least from tennis to cocktails), Boast has you covered with their sharp-looking Pique Sport Coat ($285). It's 100% cotton, but holds enough structure to add a refined air to your daytime duds.
The finished product is practical yet indulgent, a cheeky nod to traditional American style that embraces nostalgia while welcoming a new wave of forward-thinking wearers.