If time flies, watches are our butterfly nets that help keep it from getting away. But even with the finest timepieces strapped to our wrists, it often does, because we don't remember to check our watches when we're absorbed in something. Enter Durr. Recognizing that a watch is only as effective in timekeeping as the person who looks at it, Durr vibrates every five minutes to ensure that time doesn't march on without you.
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Durr puts simplicity front and center, eschewing a face or any controls other than a simple on/off switch. In the concept stage, manufacturer Skrekstore says they tried spacing the vibrations from two to 15 minutes, but found five was the magic number for keeping time on a leash.
Skrekstore manufactures Durr in Oslo by hand and documents the entire process on its blog, from hand-dying the colorful case to the lead-free soldering and programming of the circuit. While Durr faces heavy competition for wrist-time from classics, smartwatches, and more, we're definitely into Durr's approach to challenging our perception of time.
Ethan Wolff-Mann is the Gear editor for Supercompressor. A Vermont native, he loves biking, running, rock and roll, and words. He never believed a word Lance said. Hear him testify on Twitter @ewolffmann.