9. Tom Cruise's movies have singlehandedly raised Ray-Ban sales over 40 percent. Twice.
In 1983, Tom Cruise traded pants for Wayfarers in Risky Business and re-boosted Ray-Ban sales around 50 percent. Three years later, he swapped the Wayfarers for Aviators, played some sweaty volleyball, rode his motorcycle, took a shower at a girl's house, and casually gave Ray-Ban a 40 percent sales increase by taking it back to its fighter plane roots. Oh, and he boosted sales another 15 percent with Rain Man. He may be crazy, but respect.