There's a certain comfort in knowing the true origins of your possessions—it's as much a part of the 'Buy American' movement as any. But considering the amount of "makers" on the scene, who can sort the wheat from the proverbial chaff? That's the task of Goods Of Record, a new site dedicated to shining a light on the country's finest men's products, and the people who are making them.
Helmed by a trio of dudes with roots in the e-commerce and fashion scene, GoR is not an online store that just stocks its e-shelves with a carefully curated selection of under-the-radar goods they expect you to blindly covet. Rather, each of their featured makers get the full profile treatment, complete with a brand backstory and short documentary-style film. It's like being able to virtually visit the workshop where each product is born.
We scoped out the five brands (and products) they're highlighting at launch, and damn, these guys have some good taste. You're going to want to pay attention.