Looking to bring the technology behind active wear to something everyone can use, the duo settled on socks. "We loved the innovation of sport fabrics, but we didn’t feel we looked good wearing them to a bar or the office," says Chance, the 27-year-old entrepreneur from Montana. "We saw it as a huge hole in the market."
To fill that market, the guys have engineered some fashionable, American-made foot covers that capitalize on the serious buzz-kill of stink. "There’s more than one time where I’ve had to hide my feet under the table," Manton, also 27, says. "It’s more of a fear than anything else."