The socktrepreneurs noted that in many offices, the full suit and tie combo is dying out. "Socks are becoming the main outlet for people to express themselves," Chance says. (This NFL quarterback would likely agree.)
What other odor-fighting apparel is next in line for Heath Paine? They say socks are just a—pun intended—"foot in the door." They say we can look forward to the guys weaving this same silvery technology into select pieces to fill mens' wardrobes with functional items they'll be comfortable wearing from the office to the bar. It's believable, too, since the guys hit their Kickstarter goal ($20,000) on Wednesday, and will now be introducing three additional patterns.
Ali Drucker is the editorial assistant for Supercompressor. There's a man in her life who'll be receiving these, in every color, for Christmas. Follow her on Twitter @ali_drucker.