Some Important Names
The watch world is more than Rolexes and G-Shocks. In general, the cool kids like European watches, and stick to mostly Swiss watch brands. Here are some brands that for the most part you can wear that will get you a positive nod from even the most snobby watch lover. For entry level brands you can look at companies like Seiko, Hamilton (Khaki), Nomos, TAG Heuer (Carrera, Monaco), Longines, Bulova, Ball, and Frederique Constant. Going up a few notches you can look at Omega (Speedmaster, Seamaster, and Constellation), Zenith, Oris, Chopard, IWC, Panerai, and Cartier. That will take you into the $10,000 plus rage. Up from there and into the stratosphere you can check out Audemars Piguet (Royal Oak), Blancpain, Breguet, Girard-Perregaux, Patek Philippe, Jaeger-LeCoultre (Reverso), Vacheron Constatin, and A. Lange & Sohne.