It's important to remember too that this isn't Kobe's first at-bat. 2013 marked the launch of one of Hublot's most successful collaborative watches of all time, the Big Bang Black Mamba.
"When I joined the Hublot family, the Black Mamba was a natural fit," Mr. Vino (née Mamba) explained, "but we also discussed the relationship between basketball, watchmaking, and wine; specifically, the dedication of the wine makers to making that perfect blend, the effort that goes into the maturation process and the attention to detail that goes into the art of watchmaking."
The connections between the three might seem a stretch to some, but I have to say, holding the timepiece in my hand, buzzing on some of the best Pinot I've had in ages, sun blasting into my eyes in the middle of a wine grove standing next to Kobe Bryant, I was pretty convinced that they were on to something.