Stop Screaming "I'm Exercising!" Just...Exercise
Ever since Rocky rocked those sweatpants to victory again and again, workout gear has adopted a decidedly technical aesthetic. Neon in the 1980s and '90s made it aggressively clear that those products were new, exciting, and absolutely synthetic. Through the past two decades, strong colors and stronger branding has highlighted the technical aspects, as if to prove that the workout gear was in fact, WORKOUT gear. Against this idea, Isaora's new Train Better workout apparel looks like, well, clothes.
There's no offensive tags or ostentatious branding anywhere, just clothes that have been designed for intense physical activity. The bonded sweatpants appear to be your garden-variety Russell industry standard, but there's a little more going on: articulated knees, a tapered fit, 90-percent nylon tag-free construction, and dual zip pockets. Plus, there's two layers of fabric. Keep those muscles warm.
The running shorts and t-shirts use a construction that throws out stitching in favor of welding, reducing friction and excess material. You'd never know it from a glance at Isaora's simple and understated collection, but give it a closer look...
Indeed, it appears that Train Better's design is to help you, in fact, train better, not to help you inform everyone you're uh, training better.