We don't consider ourselves pyromaniacs, but we certainly like fire. Pyrophiles, maybe. As long-time aficionados of combustion, we've never seen a brand embrace the allure of fire in a way that is almost innocent—just like the first time you set a bunch of stuff on fire. With a ton of camping essentials, Sweden's Light My Fire paints a picture of combustion in the same vein as a grandfather teaching the basics.
Here're some of our favorite bits. It's August and winter's coming. You better know how to stay warm.