It's no secret that both men's and women's designer dress shoes and sneakers are marked up by an egregious percentage. Not only are you paying for the physical shoe of alleged "better quality," but also the pricey celebrity ad campaigns, a retailer mark-up, and, of course, the cache of wearing a big-name on your feet. But it's 2014, and Tom Ford and Jimmy Choo are rich enough. It's time for change. And lucky for us, it's coming, thanks to OneGround.
The dudes behind OG, inspired by the success of high-quality, direct-to-consumer brands like Warby Parker and Everlane, are bringing that very business model to the footwear sector, and have just unveiled a trio of top-notch, designer-inspired casual kicks for $99 a pop.
Pay attention, because this may very well be how you'll be buying shoes in the very near future.