Their initial launch of three sneakers—a low-rise, slip-on, and chukka—have the look and feel of something you might expect from Common Projects or APC. Only instead of setting you back $400, these are less than $100.
That lower price point does not reflect shoddier quality, though. In fact, the opposite may be true, as they're using exclusively top-of-the-line materials (100% calfskin leather, suede liners, waxed laces, etc.), and entrusting artisans with 50+ years of experience to oversee the hand-stitching and meticulous details needed to make a shoe that lasts.
Plus, unlike the bulk of designers who outsource to foreign factories with shaky labor practices for quick turnaround, they're planning to make the whole process transparent to the consumer by providing a step-by-step look into the production process. That way, there's no guessing where, or who, your shoes came from.