Lifestyle

Of Course Japan Invented Scratch and Sniff Jeans

In the warmer months, our eyes are assaulted by mint jeans on a daily basis, but thanks to the Naked and Famous Scratch-N-Sniff Jeans it's the nose's turn to get hit with the mint. Coated with the the tingly smells of Mentha spicata, these slim-cut jeans made in Canada from Japanese denim will hold their odor for up to five washes, or the death of the jeans. 

Since we seem to put our commitment to impeccable jean fit far above our own personal hygiene, it's a fair bet to say these will never lose their smell.


Ethan Wolff-Mann is the Gear editor of Supercompressor. He tries not to wash his jeans very much, but he does in fact wash his jeans when they're dirty. Like an adult. Follow him on Twitter @ewolffmann.