With Dengue fever wreaking havoc on tropical South Asia, one Sri Lankan newspaper has taken matters into its own hands by printing their papers in ink laced with citronella, the natural mosquito repellent in tiki torches. Introduced on World Health Day, the citronella paper can be rubbed onto the skin as a substitute to bug spray when the morning reading is done.
Since there's not a vaccine for Dengue fever, prevention is key, and this newspaper is helping to keep both Sri Lankan print and people alive. Not surprisingly, readership has jumped, with increases of around 300,000 (30% overall).
But our newspapers can be deadly to mosquitos, too.
Ethan Wolff-Mann is an editor at Supercompressor. Mosquitos have given him three Michelin stars and a very high Zagat rating and frequent his well-reviewed skin. Follow him on Twitter @ewolffmann.