As if the wind in your hair—or through your helmet—isn't enough of a joy, bike GPS tracking app Strava is teaming up with Competitive Cyclist to give you a little extra motivation. For every hour you ride on Strava, their new "You Ride. We Pay" program gives you $1 credit to use at bike gear retailer CompetitiveCyclist.com.
You max out at 40 hours a month (for a total of $40 credit), and your credit expires at the end of each month, so use it or lose it.
No bonuses for KOMs—yet.