Swiss watchmaker TAG Heuer recently announced a new special collection inspired by the late Ayrton Senna, the iconic Formula One driver. In his lifetime, Senna was a TAG Heuer ambassador, and the brand is celebrating the collaboration anew after joining forces with his estate.
The collection was unveiled at a special event in Barcelona to celebrate TAG Heuer's collaboration with the McLaren Formula 1 team, complete with the appearance of a hologram of the late Brazilian.
The collection is composed of variations of two watches, the Formula 1 and the Carrera. Both chronographs feature specialized details paying tribute to Senna, from his signature "S" logo to the national colors of his home country, Brazil.
No purchase information for the collection is currently available, so if you're looking to have one of these for yourself, keep an eye out for details in the coming weeks.
Brett Williams is an editorial assistant at Supercompressor and he just wants to go fast.