Sure, athletes topping off their sugar and caffeine stores mid-race/game/match could swap out packaged energy gels for actual food like Craisins or chocolate covered espresso beans, but handling a Ziploc bag or a twist-tie (gasp!) while, say, biking? Forget that, man. Alberto Contador crashed and lost the Tour de France opening a simple energy bar.
So in the spirit of compromise without any actual compromise, comes UnTapped: Pure Maple Syrup. Packaged in the same easy-to-eat form as a typical energy gel, there is nothing in there but that magical boiled sap from Vermont maples that you know and love. What you may not know is that it's actually the perfect mid-workout energy source. Loaded with potassium, manganese, iron, calcium, and zinc as well as critical amino acids and antioxidants, it's more than just the sugary, carbohydrate boost you (or a world class athlete) might need.
One of the men behind the operation (and an investor) is none other than New Englander and pro cyclist, Ted King, who races for Cannondale. Recently we asked him a few questions about his UnTapped project.