The good dudes behind Flint & Tinder are basically declaring war on retailers who told them American consumers weren't interested in domestically produced products. The Bluelace Project is as much a call to arms as it is more badassery in the way of recent craftsmanship in the good ol' U S of A: to show off the strength and durability of these braided, triple-dense, waxed canvas (tipped in aluminum) shoe ties, they had strongman Matt Mills pull a 13,000-pound truck with them. Talk about some throwback American muscle.
Their hope with the blue is that it'll symbolize consumers' interest in American brands and be a sign to retailers who are leaning the other way. Having already reached over triple their Kickstarter goal with 23 days left, it's safe to say they've taken their first step.